Hurrah! You’re considering a social media strategy as part of your comprehensive marketing portfolio. It’s a great idea, but where do you start, who will listen and how will you make sure your efforts are actually effective?
Social Media Networks Continue to Grow:
Social media is no longer a past-time for teenagers. People of all ages are logging online to create social profiles across a vast spectrum of networks. In fact, on Twitter, the fastest growing demographic is the 55-64 year age bracket. Google+ and Facebook, the largest social network of all, report similar findings, as baby boomers and their parents move online to explore social networking. With accessibility to the Internet through smartphones and tablets, social networks are a primary access point for consumers to learn about your business and an excellent opportunity for you to learn more about your consumers.
By nurturing your social media communities, your business will gain customer trust, establish your expertise, and create opportunities to connect with prospective customers. Still, without a clear strategy for your social media initiatives, your business will struggle to get the consumer engagement levels and increased sales you’re looking for.
At InkPlot, we help our clients develop their strategy and online presence by examining and applying a 5 point critical path.
Create Your Social Media Strategy:
- Determine your social media goals.
- Audit your current social media profiles.
- Develop your content strategy.
- Measure your success with analytics to track progress.
- Regroup, revise & re-format to adjust your strategy as needed.
It’s an important first step in planning your social media communications and marketing plan. Don’t be put off by the workload, let’s Connect! Call 403-870-3434 and InkPlot will help you complete your social media strategy today!